Developing and infusing innovative ideas into a leading entertainment think tank.
During my time on the creative team at the Annenberg Inclusion Initiative, I have curated, presented and implemented new brand and design concepts to accelerate the AII brand while maintaining and amplifying the foundational mission and work of the Initiative through our design.
Time: September 2025 - May 2026
Team: Sarah Neff and Brooke Kong, Creative/UX Directors
Tools: Illustrator, After Effects, Figma, Adobe Express, Blender
UNDERSTANDING THE BRAND
Learning about AII’s current brand identity.
AII aligns itself with the branding conventions of USC, its institutional host, while incorporating new complementary colors and fonts to strike a balance between professionalism, approachability and the palpable energy of the entertainment industry.
The Initiative’s primary brand mission for 2025 - 2026 was to position the brand as the connector between large Hollywood corporations, entertainment enthusiasts and champions of inclusion.
LOGO DESIGN & VISUAL IDENTITY
Introducing Down with the Data, a video series bringing AII’s hefty research to our socials in bite-sized pieces.
The arrow anchors the identity, portraying themes of movement, modernity and awareness. Keeping consistent with AII’s color and typography choices creates a new experience for viewers that still feels like it belongs. LOGOTYPE
OOH CAMPAIGN - CONCEPT
MOTION DESIGN
INCORPORATING MOTION
Motion brings more dynamic energy to our brand and social campaigns to complement our new rebrand.
I produced a new set of motion assets to modernize our socials across our social campaigns, focusing on simple, clean and engaging movement. Gen Z and Me: Our red carpet video series hosted on our socials where bold questions meet big data:
v1.0
v2.0
v3.0
v1.0, made in After Effects
v2.0 - 3D rough exploration with Blender and After Effects
GRAPHICS
Connecting with AII’s largest and most active communities through graphic design.
Instagram posts and newsletter graphics that cover everything that we do and more: film, television, music and current events.
Updated: March 2026